Have you heard of e.l.f. (eyes lips face)? Yes? Then you must be on to a winner already. And if not? Read on for more about this cult beauty brand...

Who are e.l.f.?

e.l.f. Cosmetics - which stand for eyes, lips, face - is now available in Australia after gaining widespread success and recognition in the US. And it is no surprise e.l.f. is so popular! Any beauty babe worth her weight in illuminator would know that e.l.f. Cosmetics have one of the largest ranges of  quality beauty tools that don't cost a fortune. Often featured in top American fashion magazines for this very reason, e.l.f. products are pretty, affordable and just what you and your cosmetics case need to create any look you desire. Become accquainted with this amazing brand now and snap up one of the best beauty loots in town before anyone else!

What is the e.l.f range?

Like their acronym suggests, the e.l.f. range combines an extensive line of cosmetics for the eyes, lips and face as well as cute nail products and a huge collection of brushes and other beauty tools to ace your look. Their eyeshadows come in palettes or in singles, in a large colour range to suit every complexion. If you don't believe me, check out this INCREDIBLE Endless Eyes Pro Eyeshadow pallette ...containing 100 colours! If this doesn't impress you yet, brace yourself...this palette was rated as one of Oprah's favourite things! (Who used to watch those episodes and curse the fact they weren't an audience member? Me too!) Oh, and did I mention it retails for a cool $25.00? Run, don't walk!

e.l.f. are also clever with colours to ace your base. How ah-mazing is this Tone Correcting Powder? The colours blend together to neutralise discolouring in the skin pigmentation, with a light-weight formula that absorbs excess oil. Oh so cute!

And we can't not mention e.l.f's huge range of lip products too. Along with a seemingly never-ending selection of lip colours in glossy and matte textures, e.l.f. also stocks some unexpected pouty treats. My pick is the Studio Lip Primer & Plumper. On one end, the Primer creates a long lasting base for no budge lip colour lasting power. On the other, a cinnamon scented Plumper enhances your pout with a tingling formula for fuller looking lips. Lovely!

Our product pick

Whilst we love the colour range, e.l.f's Essentials Makeup Brushes are the products that first caught our attention! Their collection of essential brushes are firm favourites in our essential beauty picks - and are worth stocking up on considering one brush will leave you with change left over from a fiver! Score!

If you are starting your brush collection, we recommend the Essential Blushing, Bronzing and Blending Brush, the Foundation Brush, and the Defining Eye Brush. These 3 hardworkers will see you base and shadow applying needs sorted - the basic tools for any beauty bag. Plus, all of e.l.f's professional makeup brushes have been designed and tested by the pros, and are made to fit snuggly in your hand (that's there is fun ergonomics folks!) to achieve a flawless finish for every single application. Quite amazing considering they cost only $3.99 each!

Stay tuned for more on these bella approved brushes in the bb online store soon!

Why we love e.l.f.

It must be said; we adore beauty brands that branch out to Aus to share their beauty love with us! It is also fantastic to find a brand that offers trend based and classic products so that you can ace the basics, but also dip your toes into a daring beauty trend, all without forking out a fortune! Oh, and to really prove our love for e.l.f, every product listed above is at the very top of my beauty wish list right now! And I won't even have to survive on canned food to see them in my beauty bag!

Do you love e.l.f. too? Have you every tried any of their products? Some lucky bb members received an e.l.f. brush in their latest bellabox. If this was you, let us know what you think of it! Can you see these babies (above) in you life too? - Lauren

(Images courtesy of elfcosmetics.com.au)