Karen Murrell is the beauty entrepreneur who combined her love of cosmetics and nature to create a hugely successful natural lipstick company. Women around the world have fallen for the Kiwi beauty’s premium vegan lipsticks with their luxurious feel, gorgeous scent, and long-lasting colour. Karen Murrell lipsticks are free from mineral oils, parabens and preservatives, and enriched with natural ingredients including avocado oil, evening primrose oil, candelilla, carnauba wax and sweet orange.
We took five minutes to chat to Karen about her beauty journey and inspirations.
What is your definition of beauty?
Kissed by natural beauty – for me every woman has her own natural beauty, and finding the right makeup tools to enhance your features is a great thing for confidence. Being the best, and presenting the best version of who you are is something you should carry with you always.
When did your fascination with beauty begin?
I grew up in New Zealand and my grandmother and mother both made their own cosmetics with lavender from the garden. I know everyone did not grow up making their own cosmetics with their mother and grandmother, but for me it was a natural progression to spend my life surrounded by lipsticks. My love affair with beauty is an enduring one.
What’s the best business advice you’ve ever been given?
Get a mentor and work with them. My mentor, David Ross, is such an inspiration to me – he motivates me, encourages and supports me and really gets me. He taught me about the benefit of strong business relationships and he gives me the confidence to be able to reach my goals.
How did you first decide to make lipsticks? And how did you manage to get started?
As I had already developed a natural skincare range, I learned to trust my instincts early on. When I first had the idea to create lipsticks made from natural ingredients, it wasn’t something that anyone else was doing. I wanted my brand to have the functionally of other brands as well as being environmentally friendly. I also wanted something that I could call my own - quite literally.
What’s the biggest misconception people have about makeup?
That premium makeup can’t be from natural ingredients. We have perfected a long lasting lipstick made from avocado oil, evening primrose oil, candelilla, carnauba wax, cinnamon and sweet orange oil. Our lipsticks do not contain any parabens, coal tar, carmine, mineral oils or triclosan. On the flip side, I think that many people don’t think enough about what’s in most lipsticks and that they are ingesting these lipsticks every day.
What is your beauty inspiration?
Flowers – they are my daily feel good, pick-me-up that never fail to make me smile and remind me to take a moment and breathe. A room without flowers is a room with something missing. Even better, put me in a room with a view out over a garden and I’m happy. I’m also inspired by the colours of flowers and it’s no coincidence that many of my lipsticks are named after flowers. Just like seeing a bunch of flowers, I feel better when I put on a lipstick that suits me. I have a hunch that I am not the only one who like flowers and lipsticks equally and firmly believe in the positive effects of both!
What are some of the key attributes of a Karen Murrell lipstick?
I worked on sensory feelings like touch – the lipstick must glide on the lips and feel heavenly, scent – it must tantalise the senses with its fragrance, wear – the lipstick must be long lasting and stay on the lips, colour – be a burst of colour and stay the same for every complexion.
What is your favourite beauty trend this season?
Makeup trends come and go, but beautiful natural looking skin never goes out of style. Treat your skin well everyday with a natural moisturiser that will make it have a fresh, hydrated glow. Top it off with a few coats of mascara and a lipstick – naturally.
And your best beauty tip?
Choose products that have a double benefit, like a lipstick that treats your lips with every application. I believe what your put into your body is just as important as what your put on your face.
When do you feel most beautiful?
When I'm with family and friends, sharing a meal or being out in the great outdoors.
People are surprised that...?
I sell so many lipsticks every day around the globe. I may look friendly and warm and I am, but I also have a fierce determination to succeed and reach my goals.