This month we are thrilled to be working with Natural Beauty Expert founder Belinda Hughes on our Limited Edition Natural Beauty bellabox!
Belinda is a professional beauty therapist with a love for toxic free beauty products, health and wellbeing. Her website Natural Beauty Expert showcases these topics and provides incredible advice to help you navigate the sometimes confusing world of natural beauty.
We sat down with Belinda to find out more about her beauty philosophy and the advantages of natural skincare:
We’re really excited to be working with you on the Natural Beauty bellabox. What sort of message do you hope our members take away from this box?
I really want to showcase some amazing brands that are out there and toxic free. I want the bellabox members to see that toxic free is just as good, if not better than traditional cosmetics!
Tell us about your website Natural Beauty Expert – what’s the idea behind it?
The idea came out of years of expertise and resources that I had gathered that people were asking for, accurate information on where to find great toxic free products. With the rise of bloggers on health and beauty I was seeing a lot of mis-information, so I decided to not only start another blog with my musings, but to formalize it into a proper online magazine. The difference I wanted to create was an array of articles on natural beauty and lifestyle from actual experts in their field who are experienced and can provide accurate information. This I think is the missing piece in the online blogger sphere, and people are starting to get cynical. I had the opportunity to work with an experienced designer to make it an appealing space to hang out in online and really had the opportunity to give ‘natural beauty’ a make over. Hopefully smashing previous perceptions that it’s not as commercial or effective as traditional brands. I believe it’s better. So I gave it that spin.
There’s a lot of confusion about the term “natural beauty” – what does it mean to you?
“Natural beauty” is a broad term, I agree. If I see it on packaging of a product it is simply a marketing word and doesn’t really mean much. Natural does not always imply ‘toxic free’. I wanted a recognizable term for people to have an idea of what they were getting straight up. Because I’ve added ‘expert’ to the end I feel like people know they’re getting great advice without digging too deep. Once you have a read of what we’re about it does clear up different terms. I’ve broken it down into my categories, natural, organic and botanical. Giving people my guidelines for finding products they’re looking for. It wasn’t designed to be a hard-line of ‘if you don’t use these products you’re damaging your health’, it is intended as a resource for people who are already looking for that information.
What are the benefits of natural beauty compared to chemical based beauty products?
I believe they’re better in terms of achieving skin health and for performance. You often find a higher concentration of ingredients in natural products that are beneficial, instead of being filled out with cheap chemical ingredients. Chemical ingredients have been shown to consistently disrupt the skin’s delicate balance and cause irritations and skin conditions. That’s before we even get to possible health concerns. Depending on the formulation (as with most things) skin can breathe without being stripped or irritated, and then nourished as it should be. Natural products tend to work with the skins health to achieve balance as opposed to trying to bully the skin into doing something it doesn’t naturally want to do.
Can natural skincare products be as luxurious as the chemical based products we’re used to?
Absolutely. Between the oils, natural formulations, and essential oils for skin health and aromatherapy benefits, I feel it far out strips typical traditional cosmetics that can be highly perfumed or suffocating on the skin.
Is natural makeup as effective as chemical based makeup?
Yes, the technology for new mineral makeup is getting better and better in terms of performance for pigment and wear. Then the benefit of using a mineral makeup that is healthy for the skin and allows it to breathe to achieve far better skin health. Traditional makeup may look impressive but it is often a mask on the skin that clogs pores and doesn’t allow natural oils to flow as they should. The result is breakouts, irritation and infection. Any avid traditional makeup user would have experienced this at some stage. The key to great skin is great skin! Not a mask of makeup.
We love all the plant extracts, vitamins and minerals that appear in our natural beauty products – what are your top 3 favourite ingredients and what are their benefits?
That’s almost like asking me to pick a favourite child! But the ingredients I come back to again and again are:
Hyaluronic acid for deep hydration
Calendula for healing, calming and soothing
Shea butter for nourishing and hydrating
The Limited Edition Natural Beauty bellabox is selling fast! Buy yours now.