bella branded: Be in AWE

This week we delve into the world of Be in AWE and are delighted at what we find...

Who are Be in AWE?

Be in AWE believes that skin care should be free from irritants, free of harsh chemicals, made from premium quality ingredients in packaging that will not harm the environment or compromise the integrity of the product, that it should be affordable and most importantly, that is should work!

This mantra seems simplistic but unfortunately it isn't one followed by many other major skincare brands. This is where Be in AWE are different! Founder Rebecca Powne established Be in AWE to combine the latest advances of modern scientific research with the ancient wisdom of Ayurveda, the world’s oldest holistic medicine, to deliver a superior, medical grade, skin care range that is naturally and ethically produced.

What is the Be in AWE range?

The major foundation of Be in AWE is holistic science is based around Ayurveda. Pronounced Eye-your-vay-da and literally meaning 'the science of life', this spiritual tradition encompasses prevention, healing and longevity. Be in AWE employs the teachings of this ancient wisdom and incorporate it into a modern skin care system which provides visible, long-lasting results for truly rejuvenated skin!

The Be in AWE range consists of a number of serums, a night balm, a renewal system and a cleanser.

The Codayati Renewal System piqued our interest here at bb; we love exploring new products we haven't heard of before! This lotion is a vitmain A based product that is designed to visibly improve fine lines, wrinkles, pigmentation and blemishes. The two major ingredients - Vitamin A and Retinol - act as a topical anti-aging intervention and to assist the skin's cellular replenishment respectively. Used in conjunction with any of the Be in AWE serums, the Codayati Renewal System is a fantastic addition to almost any skincare regime, whether it be designed to clear, calm, lighten or recharge skin.

We of course love the extensive range of serums that can be paired with the Renewal System. It is fantastic to see a skincare brand that has designed a number of different serums to cater to differing skin concerns. The range includes the kaanti Lightening Serum, the nirvaata Calming Serum, indiraa Recharge Serum, and the amala Clearing serum. Each serum includes specific ingredients to cater to these different concerns and skincare outcomes. Visit the Be in AWE website to see how detailed the ingredients list for these serums are, and how thier benefits are expertly explained - impressive!

Our product pick

We are definitely tied on our favourite Be in AWE product here at bb! Standing equally on the podium is the vimala Gentle Cleanser and the Shaanta Night Balm.

The vimala Gentle Cleanser is packed with antioxidant benefits and can also be used to remove makeup, whilst clearing skin of pollution and excess oils at the same time. Papain, a fruit enzyme from papaya, is used to dissolve the glue-like bond between old and new to reveal soft, fresh skin all with a refreshing citrus fragrance! Plus, the vimala Gentle Cleanser is safe to use around your eye area! And did we mention it retails for only $39? Bargain!

Our other equal favourite? The Be in AWE shaanta Night Balm. This balm is intenstly moisturising and non-greasy, containing potent antioxidants to treat skin at the cellular level. The balm's natural ingredients include Indian Gooseberry, ginko biloba and gotu kola. I know many of our members think they don't need to use anti-ageing products, especially those that are in their early twenties but let me assure you - this is sooo important! I am 25 and the difference I have seen in my skin from age 20 to now is astounding (yes, I do examine my face closely!) But I also have been using products that work hard for my skin throughout this period - imagine if I hadn't been! All of us here at bb (and we are quite a young team) can't recommend moisturising products like these enough to help combat the signs of ageing before they begin. Afterall, prevention is the best cure and this balm ticks all of our hydrating/anti-ageing boxes!

Why we love Be in AWE

When a woman begins a business founded on treating skin from the inside out, what's not to love? We adore that this brand puts their philosophy on their sleeve and wears it proudly. As mentioned, it is also impressive to see that Be in AWE don't hide behind ingredient names and beauty jargon - they explain exactly how the ingredients they use are incorporated into their range and why they have been included. Be in AWE are certianly a new firm favourite here at bb and will be for some time to come!

Have you tried any of the Be in AWE range? Perhaps from your June bellabox? What did you think? Did you love the range as much as we do? Let us know! - Lauren