At bellabox, we are committed to living our best lives, and that means we’re pretty darn passionate when it comes to looking after our wellbeing. So, in addition to getting lots of exercise and eating a nutritious diet (give or take the odd doughnut), we make sure we sip on plenty of the good stuff (H20, silly) throughout the day. Not only do we find it helps keep up our energy levels and aids our digestion, as beauty buffs we know it’s essential for clear and glowing skin.
Not any old water will do, however, and FIJI Water is our hands-down fave. Read on to discover all the reasons that, when it comes to hydration, Earth’s Finest Water is our wellness go-to.
It’s from one of earth's most pristine environments
100% of FIJI Water comes from a single source in the remote Yaqara Valley on the island of Viti Levu, one of over 300 Fijian islands nestled in the South Pacific, over 1,600 miles from the nearest industrialised country. Travelling through one of earth’s last virgin ecosystems, the water collects, free from human contact, in an artesian aquifer found deep underground.
This naturally formed chamber consists of layers of permeable volcanic rock. Tropical rainfalls, purified by equatorial trade winds, slowly filter through this rock, gathering minerals during their journey. Meanwhile, an overlay of protective rock prevents contaminates from entering, and pressurises the chamber. The natural artesian water you find in your bottle is extracted by penetrating the rock barrier with a borehole, or the creation of a well.
It reminds us of holidays
At bb HQ we love our work, but on any given lunch break you can find at least one of us planning/ booking/ gabbing about our next holiday. Those of us who’ve been lucky enough to set foot on the Fijian Islands sing their praises, and for the rest of us – well, let’s just say Fiji is top of our travel wish list! Warm and tropical, with aquamarine waters, lush rain forests and white sands, the Fijian Islands are also home to some of the friendliest, most welcoming people on the planet. Just thinking about the tropical paradise gives us those holiday feels, and one look at a FIJI Water bottle – with its calming shades of blue and bright pink hibiscus – transports us right there!
It tastes great
At the end of the day, the thing we care most about is taste – and there’s good reason FIJI Water is enjoyed in over 90 countries across the globe! Soft and smooth, it has a perfectly pure taste that’s derived from its unique mineral profile. Bottled at the source and protected from external elements until you pop the lid, FIJI Water has a well deserved reputation as Earth’s Finest Water.
It helps drive positive change
We love to support companies that give back, and FIJI Water does so through the FIJI Water Foundation. Operating for over twenty years, it’s one of Fiji’s largest philanthropic organisations, touching hundreds of thousands of lives across the Islands. The charitable trust focuses its efforts into providing clean water access to rural communities, building educational facilities and infrastructure that benefit children through to adults, and providing underprivileged communities with access to healthcare. It also offers disaster relief when floods and severe weather events occur.
FIJI Water also has a commitment to conservation, with a long-term partnership with Conservation International. Together, they have been working to preserve the purity of the Islands, including a concerted effort to conserve Fiji’s largest remaining unprotected rain forest, the Sovi Basin.