Behind the scenes at bellabox: it’s time to look a little closer at the product allocation process!
One of your most asked questions is about how we choose our box products each month. You’ve probably noticed by now that we feature a lot of samples each month – so how do we decide which box they go in?
bellabox is a beauty discovery service, and the idea is to sample products without having to spend money on a full size item. Then if you like them, you can purchase them from our online store or retailer detailed on the insert card! We include a big range of classic, cult, affordable, boutique and accessible brands, both Australian and international. We deliver tens of thousands of boxes each month, so there is a long process that goes into choosing the products for our boxes.
First of all, each month we try to pick 1-2 products that directly match your beauty profile. If you haven’t filled out your profile, stop what you are doing! Log into your account, navigate to your dashboard and complete that survey! The way we do this is we choose one or two of the sections you have filled out, and match a product to this question. This depends on the samples we have in the line up that month, which of course vary depending on our theme and the brands we are working with. We choose different questions to highlight each month, so that you can try a variety of products. This is why your box might be very different to the one your friend receives, because it all comes back to your beauty profile.
We often have a product that everyone will receive. Recent examples have been essie Nail Lacquer, Jurlique Purely Age Defying Mask and Chella Beauty Highlighter Pencils. In this case, your beauty profile won’t come into play as we want to share this product with every member.
We do include some products to challenge you. Unexpected colours, formulations you would never think of buying or brands you aren’t familiar with. The idea behind bellabox is to try new products, so we can’t always include your favourite brands! We want you to discover new things. You might have never considered trying lip liner, fake tan, a new type of cleanser or green eyeshadow. This is a great way to experiment with new products without having to spend a lot of money. You never know when you’ll discover a new beauty must have.
Then there are products that will suit a lot of our members. Sometimes these don't directly relate to your beauty profile, but they are selected because we think that a lot of people will enjoy and be able to use them. We work with the brands to choose products that we think will work for a large number of our members. A lot of the time, brands will suggest a product that they would like to include in our boxes – sometimes these are products that are new to their ranges, or they could be classics that they would like to reintroduce to you!
From time to time our brands have full size products to sample and we are always excited to pass this added bonus onto our members. However being a discovery sample service the majority of our products are sample size or beauty minis. Sometimes we'll get something really special that we are able to put in a small number of boxes, and we try to share these types of products around with different subscribers each month.
Lastly, we always include at least one sachet. These are considered to be a “bonus” item. These are often really accessible, affordable products that you can easily purchase at the supermarket or a chemist. It’s not always the most expensive products that produce the best results!
Once we’ve got all the items in your boxes lined up, we take photos of every box variation and lay them out on a table. Our brand team go through them, and make sure that we are happy with the boxes. Of course this isn’t an exact science, but we do work really hard to fill your boxes with products that you will enjoy!
Then it’s time for our warehouse to pack our boxes, and get them shipped off to you!
To get a box that you really love, you do need to fill in your beauty profile. Some months we are able to match more products to your profile, which means you will get a box absolutely filled with products that you will use time and time again. So make sure you have filled it in, and even if you've done it in the past it won't hurt to update your answers!