Cult and Carmex go hand in hand. Here, we take a look at this longtime beauty favourite and best pal to dry pouts everywhere (in over 30 countries at least!)
Carmex is the go-to product for sore and dry lips. Invented before Marilyn sang Happy Birthday Mr.President and before man walked on the moon, Carmex hit the lips of those in the US in the early 1930's. Alfred Woelbing was the man behind the little yellow pots of pouty perfection, carefully hand pouring his special formula into small glass pots with his wife, for the public, which he sold to pharmacies from his car boot! Fast forward to today and more than 130 Carmex products are sold every minute worldwide! In 2001, Alfred Woelbing passed away at age 100. The company tradition has been lovingly continued by his son and grandsons since then. Heartwarmingly, the Woelbing family still run the business today and continue to provide relief to sore lips in the very same way Alfred did...just on a much larger scale! And they also prefer to test on themselves, rather than on animals, keeping the inventive process within the family!
So many pots of Carmex!
Carmex lip balm works due to its unique blend of ingredients, including natural moisturisers such as cocoa butter and lanolin. These elements of every Carmex balm moisturise lips and prevent the dryness and chapping associated with the effects of the environment. The tingly sensation of Carmex is also due to two of its key ingredients; camphor and menthol. These give Carmex a cooling effect to help soothe rough, chapped lips caused by environmental factors – and encourage a healthy appearance that feels and looks good!
Don't think that Carmex is purely for calming dry pouts though - you can also use it to lock in the moisture in your lips when applying a lip stain or lip stick. Use before and after application to help lipstick go on smoother, and keep your lips looking and feeling soft.
We also love Carmex's spokesperson, Sophie Falkiner, who we interviewed recently as one of our fab faces! Click here to read more.
Do you love Carmex too? Some of our bb members received Carmex in their bellabox this month! Did you? Tell us your thoughts! And if you aren't a member, remember it isn't too late to sign up. Head over here to learn more! - Lauren