Why use this product instead of a waterproof mascara? Well first of all, although I own about 20 mascaras I do not have a single waterproof one in my regular rotation. There are a few reasons for this. Often when brands release a new mascara, they don’t release a waterproof version straight away. This means I typically end up buying the normal formula. And some of the waterproof mascaras that I have used have been very thick, clumpy and hard to remove, and don’t lengthen the way I would like. So I don’t tend to reach for them very often. That’s where the Lash Genius comes in. Like me, you might have a favourite mascara (Giorgio Armani Eyes To Kill is mine, there is a waterproof version but I prefer the original). You love the way it makes your lashes look. Nothing else compares. But it’s not waterproof, and maybe even though it makes your lashes look incredible you end up with smudges under your eyes as the day progresses. And forget about swimming – you’d have black tears running down your face.
But with a coat of Lash Genius, you’ll get the benefits of your regular mascara with the addition of a waterproof top coat! It doesn’t change the look or consistency of your mascara at all, it goes on smooth and clear. If panda eyes are a regular occurrence, this will keep your mascara in place all day. Here are ten ways to use the Lash Genius:
The ultimate no-makeup selfie. Image left - Lash Genius. Right - no Lash Genius.
In The Shower So obviously we’re not putting mascara on to get in the shower. But I thought this was the best way to show you that this product works. I put Lash Genius over my mascara on one eye. Then I hopped in the shower and drenched myself. I didn’t use any cleanser on my face, as that would start to remove my mascara. You can see that my regular mascara started running down my face immediately, but my Lash Genius eye stayed perfect. After I took this photo I properly washed my face, and even then I had to use waterproof eye makeup remover to completely clean the Lash Genius eye. Success! To Keep Your Mascara In Place All Day I have a detailed mascara routine (comb, curl, apply, comb again, curl again) that I use to get long, perfect lashes. I’ve added Lash Genius to my routine, apply a coat on top and under my lashes – rather than just under as I would with normal mascara. The result? No smudging or flakes. As An Eyebrow Gel Don’t have an eyebrow gel in your makeup kit? The Lash Genius actually works incredibly well for keeping your eyebrows in place. Because it’s not clumpy, heavy or flaky it is totally invisible when used for this purpose. Try it out and let us know how you go!
At The Gym Like to look a little bit groomed at the gym? No hate from us. We’re with you. Applying the Lash Genius over your mascara will keep it in place while you work out. No panda eyes from sweat! On Coloured Mascara If you’re a lady who likes to have coloured lashes, you’ll be aware that they very rarely come in waterproof formulas. This is the perfect way to keep that colour in place all day. While there are plenty of high end coloured mascaras around, if you have purchased a cheap one for a costume party or event you might run into some quality issues. With the Lash Genius it will look good all night long. Going To The Beach Just a coat of the Lash Genius over your mascara and you’ll have perfect beach eyes! No need to be afraid of getting wet. If you like the idea of wearing makeup to the beach then this product is perfect for you. To Refresh Your Mascara During The Day Sometimes your lashes start to look a little dull as the day goes on. If you’re addicted to curling your lashes like I am, you might notice that the curl eventually drops. However I don’t particularly like applying extra layers of mascara on top of existing dry coats, as I think this leads to clumps and flakes. I tried applying Lash Genius before heading out one night after work. It most definitely gave my mascara a little refresh, and it didn’t make it feel flaky or crunchy. At A Wedding Whether you’re a guest, a bridesmaid or even the bride you want to make sure your mascara won’t budge! It’s a long day, and there are more than a few chances for happy tears. Apply Lash Genius over your mascara before you leave the house, and then do a touch up before the reception for a makeup refresh.
On A Hot Day Sweat and mascara do not mix. It’s been pretty cold in Australia lately so we haven’t been able to test this ourselves, but our friend in Los Angeles Renee Bargh is a huge fan of Lash Genius – and as the host of Extra she needs her makeup to stay in place. We know how hot it gets in California, and she’s proof that this product is definitely a winner on a warm day. On Stage Confession: I did a lot of community theatre in my younger days. You wear a lot of makeup on stage, and the lights are hot. I would wear layers and layers of mascara, and never failed to end up with smudges under my eyes. I would have definitely appreciated a way to keep my mascara in place. Anastasia Beverly Hills is the eyebrow queen and we've got her incredible products in stock in the bellabox store!
Have you tried the Anastasia Beverly Hills Lash Genius? Let me know what you think in the comments - Julia