For those of you who don't know me, I'm Lauren, the Editor here at bb! This is my second Editor's Letter, where I talk you through the theme of the new month and a little of what you can expect to see inside...
Last month we brought our bbs a little snippet of Innovative Beauty which happened to be super popular - it looks like we have a lot of followers that love to stay on top of the latest an greatest in beauty!
This month, we're bringing something to suit a situation that every woman has had experience with... even those of us who like to think we are beauty pros! We've all been there - a bad haircut, poorly plucked brows, clumpy mascara, dry tired and dull skin, split ends, acne, dry cuticles, irritated eyes, pores that seem to be visible from Mars. The list is endless. And let's be honest, no one is immune! Even 'those girls' with the seemingly perfect skin and hair (we all know one, right? Mine is my perennially pimple-free sister. *Roll eyes here*) can get caught up in a beauty drama from time-to-time, where nothing seems to work!
The Beauty SOS Box is designed to help out as the last defense against the ailments above. We've even thrown in a colour product in each box (eyes or lips - find out more here) to help stave off a case of the beauty Blahs too.
We revealed the eye products in some of this month's boxes - the stunning Bloom Shadow Liners in Emerald Green and Charcoal, pictured above.
This month we've allocated based on certain questions you've provided the answers too - some of which include whether you love a ruby red lip, like to try new things, always go for a smoky eye, or prefer natural/pink colourings. Now I was never much of a math whizz (hence choosing writing as a profession!) but one thing's for sure; you guys have given us a lipstick load of answers to the beauty profile questions we've asked you! And this is amazing! But (and, it's a very small but) this means we can only allocate boxes based on a few answers each month. Otherwise, the boxes variations would be in the 1000s! So, we hope you love the selection we've chosen for you in May - it has all been part of a careful consideration from our Brand Managers, as well as our co-founder and Head of bb Australia Sarah, plus Alison our new Operations Manager.
Speaking of new face at bbHQ, there are a few to introduce! One such face belongs to our newest Brand Manager Vanessa. She's been hard at work brining plenty of new brands to bb for you to try, and you'll find a few of these in the May box. Now, I don't want to give too much away, but here's a little treasure hunt for those who are game...
The product in question will be included in selected boxes and is designed to stave off skin concerns. It's comforting to irritated skin and came to Vanessa's rescue mere moments before her now fiancé surprised her with his proposal! She'd reacted badly to another product whilst on holiday en route to Mexico and her skin was in meltdown mode. This wonder product is now a firm favourite in her beauty bag and she can't wait for bb members to try it for themselves... Can you find the brand and the product in our bella brands page, where she gives her full testimonial? Happy hunting!
And I can't sign off without reminding you of one more thing. The hunt for the golden PeepToe tickets are on! We are randomly hiding 8 tickets in our boxes this month - the lucky winners will each receive a pair of PeepToe heels valued at $199! Will you find one?
We hope you love exploring the products in the May box, and we hope they help you avoid any beauty disasters! Be sure to let me know your thoughts, especially once you receive your little blue box! - Lauren