The September 2013 Brand Manager's Letter

Welcome to Spring bellas!

At long last the days are getting longer and it is no longer necessary to don boots, scarves and bulky coats on my morning walk to the office. Skirts with no tights are starting to appear at bbHQ and we all eagerly await the arrival of the delivery man and practically pounce on him to see if he has our new shoes/pants/belt (that was Emily on Friday) that we ordered online for our new spring wardrobes! This also means that it’s time to emerge from winter hibernation, and hopefully last month we inspired you to Get Active, so this month is all about the goodies you need to celebrate the return of the sun!

This month’s box is so jampacked with product that it took the folks at Ability Works much longer to pack it. That, coupled with waiting for the new October CLEO to arrive, meant that your boxes were a little later than usual. We normally dispatch starting on the 10^th of the month, but we are sure you will forgive us for keeping you in suspense when you receive your box. Especially when you see that you receive a massive 6 full size products!  Here are some of my favourites...

Schick very kindly sent me one of their amazing Hydro Silk Razors a couple of months ago. We really wanted to put it in a bellabox, but it was too big for the box! We were determined to find a way, so that’s why your box this month has come in a bag, and the razor is on the outside of the box. Before trying the Hydro Silk Razor, I had never spent money on razors; I just used to buy the disposable kind. I would never go back again. Not ever. This razor makes your shave quick and easy, doesn’t nick and leaves your legs feeling smooth and soft. You will also find a voucher giving you 25% off the refills so you can keep using this little beauty, don’t forget to use it between the 9^th and the 29^th of October at your local Woolworths.

If you are going to have perfectly smooth pins, then we have just the thing you need before you bare them in some of the gorgeous shorts that are popping up in the stores, cult favourite Garnier Ambre Solaire Natural Bronzer Self Tanning Spray. This clever little unit can spray from any angle, so you can even do your back yourself, and it gives an even coverage without having to rub it in and get the dreaded ‘brown hand’.

Spring means fun colours after the dull greys and blacks of winter, so your nails will love the bright colours of Elegant Touch Envy Nail Wraps. They are the number one selling nail brand in the UK and have not long been on our shores. Let’s give them a good Aussie welcome and sport them on our fingertips this Spring!

ASAP pure mineral lip liners won a Glosscar this year, they are that good. There are three colours to help you achieve the perfect pout, if you don’t receive a lip liner, you will receive an ASAP eyeliner in a great basic colour that every woman should own. If you would like to discover more of the ASAP Pure Mineral range, they are donating $1 from every purchase to the Cancer Council in the month of October. We love beauty brands that give back; not only are ASAP supporting a good cause, it makes us feel better about buying more products!

I have read a few comments on social media that some people are a little scared of false eyelashes, don’t be! They are easier to use than you think, have a read through Lauren’s beauty dare here, and give them a go. Even if you don’t think they are for you and are tempted to give them to a lucky friend, save them for a special occasion - you will be surprised how lovely it is to bat fulsome lashes!

And Montagne Jeunesse is back with another two delicious masks, ideal to get rid of dry winter skin and get it glowing. The Manicare Foot Callus Remover is there to get your tootsies in shape for summer sandals, and the Lady Jayne tail comb is a hair essential for creating perfectly volumised hair. Last, but by no means least, we love heels at bellabox, whenever anyone gets new shoes there is always a show and tell and a little strut around the office, so the Footcare Gel Foot Cushions are a must for us, and live in all of our desk draws.

We hope you love your products this month ladies and enjoy reading your CLEO magazine. CLEO redefined what it meant to be a woman in the 70’s when it first launched. They were one of the magazines in Australia to address controversial issues and who can forget the CLEO centrefold? Bring it back, I say! - Sam