This week in The Naked Truth, we strip bare the fabulous First Aid Beauty brand - to give you the rundown on the range of products and benefits that this favourite brand of bellabox HQ brings...
Who Are FAB?
In 2009, Lilli Gordon launched First Aid Beauty (aka FAB). Lilli, a beauty industry veteran, found herself surrounded by products that worked but felt like medicine, felt great but were not effective, or smelled wonderful but made her sensitive skin red and irritated. Lilli created First Aid Beauty to provide highly effective yet luxurious products that could treat everyday beauty and skincare challenges.
FAB products blend serious therapeutic action with luxurious textures, so individuals with tough skin conditions no longer have to sacrifice luxury nor tolerate greasy creams and bland formulas.
What is the FAB Range?
The First Aid Beauty range includes the luxuriously soothing Ultra Repair Cream, the refreshing and relieving Detox Eye Roller and the Facial Radiance Pads, which improve skin clarity and leave skin bright and glowing.
What FAB Suggestions Do We Have For Their Products?
FAB Ultra Repair Cream is a thick, rich, emollient that hydrates deep down with exceptional penetration. FAB Ultra Repair Cream is fantastic for anyone with severely dry, scaly skin due to harsh winter weather, aggressive cosmetic treatments or any of the following conditions: psoriasis, atopic dermatitis, irritant eczema, allergic eczema, seborrheic dermatitis or keratosis pillars.
The First Aid Beauty Detox Eye Roller is a soothing and refreshing roll-on eye therapy, suitable for all skin types. An intense therapy with FAB Antioxidant Booster, this eye roll-on has a unique massaging action that soothes and corrects. FAB’s Detox Eye Roller contains caffeine which reduces the appearance of the fine blood vessels that cause dark under-eye circles. The unique metal roller ball gently distributes lymphatic build-up from underneath the eyes, resulting in less baggy looking skin. Within minutes of application, the appearance of the under-eye area is improved - with more dramatic results over time.
FAB Facial Radiance Pads contain just the right amount of lactic and glycolic acids to make them safe and effective for daily use. Cucumber and Indian Gooseberry tone the skin, while lemon peel and licorice root leave the skin bright and glowing. FAB Facial Radiance Pads improve skin clarity, reduce visible pores and diminish the appearance of fine lines. They are ideal for all skin types, even the most sensitive skin.
Spectacularly FAB Ingredients!
Usually we are interested in what ingredients new and exciting products do contain, but with FAB, it’s more about what their productsdon’t contain! FAB products are free of harsh chemicals and known allergens, including parabens, phthalates, alcohol, fragrances and artificial dyes.
Under the supervision of Dr. Robert Buka, a board-certified dermatologist, each and every ingredient that goes into a FAB product is rigorously researched, resulting in 21st century formulas that blend the best of science and nature. Some key ingredients in the FAB range include shea butter, eucalyptus oil, colloidal oatmeal, lactic and glycol acids, cucumber, hyaluronate and witch hazel.
FAB products are soft, silky and cooling on the skin, and sink straight in to provide instant relief. The simple retro packaging and striking star logo give off a superhero/comic book vibe - let FAB become the hero of your beauty cabinet!
Why Do We Love Them?
First Aid Beauty are a straight forward, does what-it-says-on-the-pack kind of brand. In an industry where product descriptions can read like a Hallmark sentiment, First Aid Beauty has a no nonsense approach - it says what it does and it does what it says. They prefer to spend their money on what goes into the products rather than elaborate packaging and the latest It girl to promote the range. First Aid Beauty is new to Australia and bellabox are ecstatic to be the first to bring it to you. The Facial Radiance Pads are a stand-out product - they did wonders for my dull skin caused by too much wine and naughty foods over summer. The Ultra Repair Cream is also great for dry, flaky skin caused by too much fun in the sun.
What FAB Publications Have Featured Them?
First Aid Beauty products are a firm favourite in the US, with sightings of the Ultra Repair Cream in Marie Claire and Self, and the Detox Eye Roller in Women’s Health
(Click on the pics to get the full scoop!)
Our FAB take on First Aid Beauty in 10 words or less?
Luxurious, effective and targeted products = instant relief from skin woes!