Every savvy woman knows using a trusted brand of cosmetics is half the battle of achieving her perfect look, which is why Almay’s decades-long history speaks for itself when it comes to pure, hypoallergenic makeup in a variety of colors and styles. Began in 1931 as an attempt to create makeup his wife with sensitive skin could use, chemist Alfred Woititz teamed up with a renowned dermatologist and Almay was born. Their stringent standards for makeup production mean that you can wear their products all day long with confidence. Your skin will look flawless on the outside and remain beautiful from the inside.

Why we love Almay

Almay was the first range developed for sensitive skin way back in 1931. Almay is a combination of the founders names, Alfred and May, after Alfred created a skincare range for his wife May, who had sensitive skin. What a lovely husband! Almay then as now, are very stringent when it comes to testing ingredients and only 500 of the 10,000 ingredients approved for use in cosmetics pass their strict guidelines. Although the range is developed for people with sensitive skin, they boats a wonderful array of classic colours and gentle products that can be used by anybody. I love their Oil Free Makeup Eraser Sticks. There are the best when you make a little boo boo when applying your eye colour, especially when attempting a smoky eye, or liquid eyeliner and your hand slips!

Global Brand Director - Sam

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We currently do not stock these products in our shop, however as one of our brand partners you could find this brand sampled in your bellabox.

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