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The Bloom journey began in 1993 when Natalie Bloom started selling greeting cards and gift ideas that she made from her parent’s home in Melbourne, Australia. Natalie’s love of natural ingredients and obsession with packaging soon turned a hobby into a business and consequently a brand. Following the success of her gift collection, Bloom’s product range grew to include Essential Oil Blends, Massage Oils and Aromatherapy Lip Balms. Lip products then led to Eye products and soon a full cosmetics line was on the horizon. From Bangkok to London and Beverly Hills, Bloom is now an internationally recognised brand that is stocked across the globe.

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