For more than a century, L’Oréal has devoted itself solely to one business: beauty. It is a business rich in meaning, as it enables all individuals to express their personalities, gain self-confidence and open up to others.
Beauty is a language.
Why we love L’Oreal Paris
L’Oreal started out in 1907 when Eugéne Shueller, a young French chemist decided that he could invent a superior hair dye to those available at that time. His hair dye was a breakthrough as it used harmless chemicals instead of the harsh chemicals women to colour their hair with. Hair dressers loved his dyes as they didn’t damage the hair and the colours were subtle and natural. Today L’Oreal is the biggest cosmetic and beauty company in the world, with a portfolio of powerful brand that lead the field in beauty technology. I like that they embrace racial diversity and showcase beauty from all around the world with their gorgeous brand ambassadors. Base Magic is one of their hero products, and is a great primer, smoothing the skin to allow your foundation to glide on and stay all day.
Beauty Director - Sam